Nothing excites me more than discovering a new brand of maternity clothes, especially as I’m pregnant myself and Just Polly is just hitting all the right spots for me. Set up by Polly Hayward, she was inspired by seeing her sister struggle to wear stylish breastfeeding friendly outfits at various weddings one summer. With a background in the fashion industry as a Stylist and Art Director, Just Polly was born and the results are brilliant.
Polly has created some staple wardrobe pieces for the fashion concious woman who doesn’t want to compromise just because she’s growing a human for 9 months. And what’s more, all their pieces in the collection has been put together with breastfeeding in mind – with button down shirts and hidden pockets, boob access has never been so conveniently designed.
WHY I LOVE IT: If you’re like me and love the minimal yet luxury style of COS, Whistles and Folk, Just Polly has bridged that gap for maternity fashion which other high street brands aren’t doing. The pieces are versatile so can be dressed up or down, perfect for your work wardrobe, party outfit or weekend lounge wear. None of the items look like ‘maternity wear’ so you won’t mind wearing them longafter you’ve had your baby when you’re trying to dress your postnatal figure.
MY FAVOURITE PIECES: